IMAGE MD Gentle Cleansing Balm
If your skin ever feels tight, stripped or irritated after cleansing, the problem usually isn't your skin, it's your cleanser. The IMAGE MD Gentle Cleansing Balm was designed to fix exactly that. It's a rich, oil-based balm that melts into a milky texture on contact with water, gently dissolving makeup, SPF and daily buildup without ever stripping the skin barrier.

If you're looking for a gentle cleanser in Ireland that can genuinely handle a full face of makeup and sunscreen while still leaving skin feeling calm, soft and nourished, this is the one to know.

Shop Now: IMAGE MD Gentle Cleansing Balm
How It Melts Away Makeup, SPF and Impurities
Most cleansers rely on foaming agents that can leave sensitive skin feeling tight and reactive. The IMAGE MD Gentle Cleansing Balm works differently. Its oil-based formula is applied to a dry face with dry hands and massaged in for one to two minutes, giving it time to break down makeup, SPF and the day's grime at the surface. Add water, and it transforms from a balm into a soft, milky emulsion that rinses away cleanly, taking impurities with it. And doing all this without disturbing the skin's natural moisture barrier.
Because it cleanses this thoroughly in a single step, it doubles beautifully as a make-up removing first cleanse. Or a stand alone daily wash for anyone who wants their skin to feel clean, never stripped.
Why It's So Gentle on Sensitive Skin
The IMAGE MD Gentle Cleansing Balm was formulated with compromised, post-treatment and redness-prone skin in mind. Which is exactly why it's so gentle for everyday use too. Every ingredient is chosen to soothe as it cleanses:
- Grapeseed oil - rich in antioxidants and fatty acids that help dissolve impurities while nourishing the skin
- Chamomile and vanilla - calming, balancing botanicals that help visibly reduce redness
- A phyto-antioxidant blend of apple stem cell, opuntia ficus-indica (prickly pear) stem extract, green tea and olive oil - working together to support skin recovery and protect against everyday environmental stress
The result is a cleanse that feels more like a treatment: skin is left soft, comfortable and genuinely nourished, not tight or reactive.

Shop Now: IMAGE MD Gentle Cleansing Balm
How to Use the IMAGE MD Gentle Cleansing Balm
- Apply a small amount to a completely dry face using dry hands.
- Massage for one to two minutes to loosen makeup, SPF and impurities.
- Add water and continue massaging as it transforms into a milky cleansing lotion.
- Rinse thoroughly and follow with the rest of your IMAGE MD routine.
It's gentle enough for daily use, morning and night, and is especially well suited to those with dry, sensitive or redness-prone skin, including skin recovering from in-clinic treatments.

Who Should Try It
If any of the following sound familiar, the IMAGE MD Gentle Cleansing Balm belongs in your routine:
- You wear makeup and/or SPF daily and want a cleanser that removes both properly, in one step
- Your current cleanser leaves your skin feeling tight, dry or reactive
- You have sensitive or redness-prone skin and need something that soothes rather than strips
- You're caring for skin post-treatment and need a clinically-minded, gentle first step
A great cleanse shouldn't come at the cost of your skin barrier. The IMAGE MD Gentle Cleansing Balm proves you can melt away makeup, SPF and impurities and still leave skin feeling clean, soft and properly nourished - not stripped. It's a small step that makes a noticeable difference to how your skin looks and feels every single day.
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