Celebrating an icon: Spotlight on VITAL C

The VITAL C Story

It’s one thing to create a vitamin C collection. It’s another to perfect this superhero ingredient with formulas that check all the boxes: potency, stability and incredible results on all skin types. Starting with just four core VITAL C products to treat her own skin concerns, Image founder Janna Ronert did just that, launching a bestseller beloved for its universal soothing and nourishing benefits and a uniquely fresh-squeezed scent. Over 18 years later, VITAL C has become a staple in tens of millions of professional treatments and at-home regimens around the world. From a five-star serum and first-of-its-kind enzyme masque to our newest hydrating facial mist, this cult-favorite collection continues to redefine what vitamin C can do for the skin.

What is Vitamin C and what does it do? 

Vitamin C is a natural antioxidant, which means it has the ability to protect your skin from the effects of UV damage. It is also able to promote the production of collagen which can reduce the appearance of wrinkles and fine lines. If that wasn’t enough, Vitamin C can also help balance your skin tone by reducing the appearance of dark spots and hyperpigmentation anywhere on your skin.

When paired with other antioxidants including ferulic acid and Vitamin E, the benefits of Vitamin C are maximised. These combinations help your body absorb and utilise Vitamin C properly, giving you a boost when it comes to brighter skin and a more balanced complexion.

Meet our Founders Favourites 

Check out Janna’s must- have products from the VITAL C Collection, making it easy to upgrade any routine with a signature VITAL C glow.

VITAL C hydrating anti-aging serum DELUXE 100ml

The VITAL C hydrating anti-aging serum was the first launch in the entire range, now available in a Deluxe size  the #1 bestselling serum softens the appearance of wrinkles, supports skin elasticity and fights environmental damage.Fresh, energising aroma courtesy of natural orange peel.

VITAL C hydrating enzyme masque 

This naturally brightening vitamin C masque works in minutes to give skin a radiant, healthy-looking glow. With two nourishing forms of vitamin C and fruit enzyme exfoliants, it gently dissolves dry, dull skin buildup, revealing brighter, more even-toned skin. Antioxidants and vitamins help to nourish and hydrate the skin. Leaves skin smoother with a renewed look of clarity.

VITAL C hydrating water burst 

This transformational hydrating gel bursts into tiny water droplets on contact to quench dry skin. With the benefits of vitamins, antioxidants and hyaluronic acid, it delivers a boost of hydration to help your skin appear more bright, refreshed and radiant.

VITAL C is our original and bestselling collection of vitamin C skincare products, powered by potent, multi-benefit vitamin C. It has been newly modernised to meet our clean clinical skincare™ standard. All products in the collection are formulated without parabens, phthalates, mineral oils, artificial fragrances, synthetic dyes or animal testing. Shop the full collection here